Gain: AIGA Journal of Business and Design

Gain: AIGA Journal of Business and Design is dedicated to stimulating thinking at the intersection of design and business. Through rigorous case studies and thoughtful interviews, the journal demonstrates how the process of design can be used to solve business problems, foster innovation, build meaningful customer relationships and differentiate products from competitors.

1—6 of 34 articles

From Gain

Case Study: Rebranding Martha Stewart
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by Stephen Doyle
Sep 05, 2008(11)
What does it take to rebrand a household name like Martha Stewart? Doyle reveals his handcrafted solution.

From Gain

Ever Notice?
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by Steve Portigal & Dan Soltzberg
Jul 18, 2008(8)
How can an act as simple as noticing inspire and drive innovation? Portigal and Soltzberg share their observations.

From Gain

Blood, Sweat and Tiers: Building Optimal Brand Identity Architectures
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by Rob Wallace
Jun 19, 2008(9)
How can a brand extend and evolve without eroding its essence? Wallace identifies the most effective packaging strategies.

From Gain

Design That Fits to a Tee
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by Laura House
May 16, 2008(19)
With its focus on user-created and user-approved designs, T-shirt business and online community Threadless is the little design company that could.

From Gain

The Art of Discovering: An Interview with Scott Berkun
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by Liz Danzico
Apr 18, 2008(3)
Why do myths of sudden genius endure in light of true, hard-earned innovation? Danzico gets a revelation from author Scott Berkun.

From Gain

Sound Value: Creating an Audio Identity for Cisco
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by Noel Franus
Mar 21, 2008(2)
What does a brand sound like? Franus explains how that question got answered for Cisco’s TelePresence.