AIGA Publications and Design Press

Web ReDesign 2.0: Workflow that Works, 2nd Edition

Emily Cotler and Kelly Goto, Published December 10, 2004
If anything, this volume's premise—that the business of web design is one of constant change—has only proven truer over time with this second edition. A smart, practical guide that demonstrates how to plan, budget, organize, and manage your web redesign—or even your initial design—projects from conceptualization to launch.

About Kelly Goto

Kelly Goto strives to understand human behavior and how it affects the interfaces and products we create. For the past 17 years, Goto has worked in the digital media industry launching brands and initiatives for Toyota, Paramount, Infiniti, Sony Pictures, Warner Bros. Online and Wells Fargo Online. Goto is a sought-after international keynote lecturer and author on the topics of web strategy, branding, usability and design ethnography. She runs gotomedia, inc. a multidisciplinary design firm focusing on applying strategy, branding and research to interfaces, products, and websites. Current clients include Seiko Epson, Adobe, WebEx, Veritas, NetIQ, Macromedia and the FDIC.
 

About Emily Cotler

Emily Cotler is a graphic designer, web designer, journalist and novelist. Her clients include New York Times best-selling authors Julia Quinn and Susan Andersen, and many small but thriving companies, including L.A.-based entertainment booking agency Artist Booking International, Denver-based technical writing firm Pomegranate Consulting and Seattle-based Kira Stewart Photography. A regular contributor to Publish Magazine since 1998, Emily currently has a 40-foot commute to Waxcreative Design in Oakland, California, where she reigns as creative directrix.